You are currently visiting the website of Media-Saturn Netherlands
Multichannel strategy as a new basisThe retail landscape is facing great changes. Customers' preferences and ways of purchasing goods are continuously shifting. Onlineshops have grown very successful in attracting customers by offering convenient services, such as for example free 24-hour delivery. That is why the company has implemented a new multichannel strategy that engages customers to buy at Media Markt. This strategy includes the onlineshops as well as the bricks-and-mortar stores. These are the main aspects of the new multichannel strategy:
Because of changes in the way the consumers buy their products, the consumer electronics retail is facing significant challenges. The multichannel strategy the the company has implemented guarantees that Media Markt can bind, engage and keep customers – now and in the future.Another leading factor of the success of Media Markt in the Netherlands is the ability to adapt quickly to new developments in the consumer electronics market. Up to this day, constant renewal and change are important parts of the way the company operates. This can be observed in the decentralized way the brand is managed. One of the most important factors of the company's success is the fact that each store is managed independently. Every managing director in a store is at the same time a shareholder in his or her store. Store managers decide on personnel planning, prices, products and special local promotions. Each store is able to adjust to the local needs and demand of customers in their region.Our peopleThe driving forces behind the success of Media Markt are the employees, who play a very important role in the sales process. The sales staff is always recruited from the regional area around the store, creating up to 200 new jobs in every new location.
MEDIA MARKT NETHERLANDS
There is literally nothing in consumer electronics that cannot be found at Media Markt. With the largest range of products on the market the company creates a unique shopping experience for every customer, making sure that each and every product can be viewed, touched and tested.With its multichannel strategy Media Markt ensures that practically every Dutch citizen is a customer at Media Markt. On an average Saturday, more than 550.000 visitors are attracted to the 33 stores. Every year, Media Markt welcomes about 34 million customers. In addition, the website draws almost 2 million unique visitors every month, adding up to 100 million page views every year. the company doesn't differentiate between bricks-and-mortar stores and the onlineshop. Products bought online can be picked up at a nearby store, and if necessary, also be returned there. Through digital pricing the company makes sure that the price of each product is just as low as at the 25 major competitors’ shops – both online and offline.Media Markt in the Netherlands is also widely renowned for its outstanding service. Perfect advice, fast delivery, and excellent service and support make the customers come back every time.
Media Markt Saturn Holding Nederland B.V.Prins Alexanderplein 32-36NL-3067 GC Rotterdam
Media Markt Saturn Holding Nederland B.V.Ruth Leijting Prins Alexanderplein 32-36NL-3067 GC Rotterdam
Media-Saturn Group, which has its headquarters in Ingolstadt, bundles the three independently managed retail brands Media Markt, Saturn and redcoon under its roof. With net revenues of 21 billion euros and approximately 65,000 employees in 2012/13, the Media-Saturn Group, in which METRO Group has a majority shareholding, operates in 16 countries in Europe.