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Media World introduced its first corporate website as far back as in 1995 and has been involved in e-commerce since the end of 1999. Today Media World's onlineshop is one of the main websites for e-commerce in terms of business-to-consumer electronic good retailing on the basis of turnover and visits per year.StrategyMediamarket has gained its leadership position in consumer electronic retailing due to its ability to anticipate business trends, to propose an innovative business model and to create unique formats for all its stores. Expertise, passion, efficiency and organization make Mediamarket a dynamic retailer – always in service of the customer.The Group’s strategy is based on:
Omnichannel strategyMediamarket’s core strategy is based on an omnichannel strategy that places ist customers firmly center stage. The omnichannel strategy derives from the desire to serve every single customer wherever and whenever they want. It is based on a radical strategic change involving transformation from a system based on merely selling products to one built on establishing a close relationship with customers. This has given rise to Mediamarket’s fondness for an omnichannel approach: stores, e-commerce websites, call center, mobile apps, customer cards, in-store TV, social and digital media and promotional operations – all linked by new technologies and innovative concepts.
MEDIA WORLD ITALY
In October 1991, the first Media World store was opened in Curno (Bergamo) and marked the launch of a unique business model. From the very beginning, Media World raised its profile above that of its competitors with the size of its stores, its large and diverse product portfolio, its unbeatably low prices and its high-quality customer and after-sales services.
Media World launched its www.mediaworld.it corporate website in 1995 and has been involved in e-commerce activities since 1999.Today Media World is the number one consumer electronics retailer in Italy, operating 101 stores. Today, as in 1991, the cornerstones of Media World's success are a huge selection of state-of-the-art consumer electronics, low prices, attractive locations, high quality service, good communication and well-trained employees. Media World also attaches great importance to corporate social responsibility, maintaining a high level of flexibility and the ability to satisfy the customers’ needs. The company’s entire business model is based on a multichannel approach – selling through different channels and creating a relationship with customers in every area, regardless of whether they want to make a purchase, obtain information or make a complaint.Media World also offers a mobile application, mediaworld.mobi, that helps customers to find store information, see the latest offers and shop online.
Mediamarket S.p.A.Via Lega LombardaI-24035 Curno (Bergamo)
Mediamarket S.p.A.Marco OrlandiVia Lega LombardaI-24035 Curno (Bergamo)T.: +39(035) 2022430
Media-Saturn Group, which has its headquarters in Ingolstadt, bundles the three independently managed retail brands Media Markt, Saturn and redcoon under its roof. With net revenues of 21 billion euros and approximately 65,000 employees in 2012/13, the Media-Saturn Group, in which METRO Group has a majority shareholding, operates in 16 countries in Europe.