MEDIA MARKT SWITZERLAND
Increased focus on multichannel
Media Markt opened its first stores in Dietikon and Dietlikon, near Zurich in 1994. In 1996, the first store in the French part of Switzerland opened in Crissier. In Grancia, in the Italian part of Switzerland, the first and up till now only Media Markt opened its doors in 1997. All in all, Media Markt has 27 stores in Switzerland, 19 of which are located in the German-speaking part, 7 in the French-speaking part, and 1 in the Italian-speaking part.