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Media Markt has grown year after year. The successful concept of offering high-quality products at exceptionally low prices has helped the brand to become firmly established in Belgium. The consumer knows what to expect at a Media Markt store: the widest range of products in the region at the best possible price. An added bonus is that each store is managed as an independent company. This means that every Media Markt store is different. The product mix, marketing and services are tailored to the needs and desires of local customers. The manager of a store is also responsible for personnel planning at his or her store and the majority of employees come from neighboring villages or the city in which a store is located.With its multichannel strategy, the company is well prepared for the future. Taking into account the changed consumer habits, Media Markt opened its Belgian online shop in April 2013. This way Media Markt offers customers in Belgium an unlimited shopping pleasure around the clock.
MEDIA MARKT BELGIUM
Not only has Media Markt opened several new stores in recent years, but also earlier stores are constantly partially or fully refurbished to meet the changing needs of customers. Further locations are planned for 2014 and the years coming up.Largest selection under one roofThe three cornerstones of the brand’s success are a spectacular range of products, low prices and a decentralized organizational structure. The average Media Markt store offers up to 45,000 different articles, and the product mix is always tailored to the needs of the local consumer. The decentralized organizational structure also allows stores to respond quickly to local trends and a changing environment.People are the keyAn important part of Media Markt’s philosophy is the principle: "people are the key". Media Markt offers its employees the freedom to explore and develop their own ideas. Media Markt is interested in having motivated and enthusiastic staff with a passion for technology and consumer electronics. Therefore, Media Markt provides each individual employee with a training program that caters to his or her personal needs and ambitions.Multichannel strategySince April 2013 Media Markt Belgium also operates an online shop. The advantages for the customers are obvious: At Media Markt one doesn’t have to decide on one option or the other since the online shop is closely linked to the local stores. This means that Media Markt customers can combine all the advantages of the online shop with those of their local bricks-and-mortar stores. Whether they want to exchange a product they have ordered online at their nearest Media Markt store or would like to pick up a product that they have ordered online at their local store to save the costs of delivery – no problem at all at Media Markt. Clever is also the person who takes advantage of the expert advice provided by local sales staff, then goes home, gives the matter some thought, comes to a decision and orders online. To put is in a nutshell, Media Markt offers its customers new opportunities to shop using a variety of channels – this is what Media Markt calls multichannel.
Media-Markt-Saturn Belgium N.V.Brusselsesteenweg 496 Bus 2BE-1731 Asse-Zellik
Media-Markt-Saturn Belgium N.V.Liesbeth DuponBrusselsesteenweg 496 bus 2BE-1731 Asse-Zellik
Media-Saturn Group, which has its headquarters in Ingolstadt, bundles the three independently managed retail brands Media Markt, Saturn and redcoon under its roof. With net revenues of 21 billion euros and approximately 65,000 employees in 2012/13, the Media-Saturn Group, in which METRO Group has a majority shareholding, operates in 16 countries in Europe.