Competent staff
The generous layout of the stores allows all the products to be displayed ready for demonstration. This enables customers to make a well-informed buying decision on the spot. Competent sales staff and an impressive range of services such as finance options, extended warranties, delivery and installation are a given at Media Markt.
Closer to the consumer
A decentralized organizational structure is the secret of Media Markt's success. Store managers are responsible for the range of products they offer, pricing, personnel planning and marketing. Employees also enjoy a high degree of self-reliability. Flat hierarchies and the freedom to contribute ideas and act on one’s own initiative are actively encouraged. This not only provides for a high level of motivation and a high standard of customer service, but also means that managers from Lisbon to Moscow can tailor the range of products they offer in their stores to meet local demand.
Expansion on the Bosporus
The company's consistent philosophy of focussing on customer needs has proven to be highly successful. Ever since it was founded in 1979, Media Markt has been expanding at a steady pace. First within Germany and then, from 1989, abroad. Today, Media Markt has stores in 15 European and Asian countries. The retail brand has focused its expansion in particular on the dynamic growth markets in Eastern Europe and, for example, celebrated a spectacular triple opening in 2007 in Moscow. In that same year, Media Markt also launched operations in Turkey, where the first Media Markt store was opened in September in the teeming metropolis of Istanbul. Since November 2010 Media Markt is also represented with its first store in China in the city of Shanghai.
High recall value
Media Markt’s dynamic business development is closely linked to its strong advertising presence. Surveys show that Media Markt’s advertising is by far the best known in its market segment. 96 percent of all Germans associate the slogan “Ich bin doch nicht blöd“ (Hey, I’m no fool!) with the retail brand.