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Ingolstadt, 23.03.2010: The Saturn consumer electronics chain is launching into spring with a new Easter advertising campaign. As from 24 March, patrons of Cooper’s Bar will be receiving a visit from a real live bunny, played by Janine Habeck, a model and Playmate of the Year 2004. As always, the barkeeper, played by rock legend Alice Cooper, has everything under control. The Easter advertising campaign comprises TV and radio ads, printed advertising, posters, an online presence and POS material.
The gestures and facial expressions of the aliens have been refined even further. Looking astounded, laughing – expressions like these are made possible by built-in motors that can be used to remotely control the figures’ sophisticated facial expressions. The alien characters were created specifically for Saturn and are technologically highly developed. Under the masks and costumes, real actors play the aliens.
The new Easter ad centers around a one-eyed alien, one of the extraterrestrial regulars at Cooper’s Bar. The alien is excited because it would seem that the beautiful bunny in the bunny costume at the bar is waiting for him. But who can trust his eyes out there in outer space – just as he plucks up his courage and speaks to the unknown beauty, she shows her true colors and turns into another alien, also familiar from the previous campaign. As always, Alice Cooper keeps his cool and comments with the remark “It’s all a question of technology!”.
Saturn once again hired the creative agency Scholz & Friends to develop and implement the Easter advertising campaign. The company Markenfilm Berlin was responsible for production, and Markus Walter was the director. The media agency for the TV campaign is Mediaplus, Munich.