Not long to wait now: On 14 May 2009, the world’s largest Media Markt store will be opening its doors at the “daseinstein” shopping center in Munich-Haidhausen. There has been a Media Markt store at this location since 1998. Over the past few months, the entire shopping center has undergone extensive modernization, which also included significant expansion of the Media Markt store’s sales area. This means that the store now boasts the consumer electronics chain’s largest sales space.
The current sales promotion is part of the “Anniversary of the Year” that Media Markt launched in January of this year in celebration of its 30th anniversary. With a new anniversary offer each month, Germany’s leading consumer electronics retailer is amazing its customers with a variety of special offers and campaigns spread over a total of 30 weeks. With the opening of the world’s largest Media Markt store in Munich, the company has two reasons to celebrate its anniversary - after all, the very first Media Markt store in the world is also located in Munich.
Media Markt’s unique success story started on 24 November 1979 when the first Media Markt store was opened in Munich’s “Euroindustriepark” industrial park. This move allowed the company’s four founders to make their vision of offering customers a full range of electrical appliances and consumer electronics at consistently low prices under one roof a reality. The concept was the first in the consumer electronics retail sector and also incorporated a high level of customer orientation. Thus, the modern consumer electronics store was born. The concept - an unusual one at the time - proved a resounding success. This success was also due to the company’s unusual, decentralized organizational structure, which places great value on flat hierarchies and a high level of personal responsibility.
Today, there are Media Markt stores in 14 European countries, and the company continues to stride along the road to success. There are currently more than 550 Media Markt stores throughout Europe with 233 stores in Germany, making the company Number One in the consumer electronics retail sector in Germany and Europe.
Printable graphic material is available in the Internet at
www.media-saturn.com in the Press section.