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1/13/2012
Media Markt in Germany expands multichannel offering: Online shop to be launched this coming Monday
Ingolstadt, 13.01.2012: Media Markt, Germany’s Number One consumer electronics retailer, is adding another component to its multichannel strategy. At 6 a.m. on Monday, 16 January 2012, the company will be launching its online shop, where customers can shop around the clock 365 days of the year. The particular advantage for customers is that the new online offering will be closely linked with the 244 Media Markt stores located throughout Germany. Customer can enjoy the advantages offered by both fixed-location and online retailing, combining the two as their own individual needs dictate. This step represents the dawning of a new era for Media Markt. “We intend to sustainably expand our strength in fixed-location retailing to include the Internet marketplace”, stated Horst Norberg, CEO of Media-Saturn-Holding GmbH. “This dual presence makes shopping at Media Markt more attractive than ever before.”
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120113 Media Markt Germany Start Onlineshop.pdf