Two strong brands The Media-Saturn Group maintains a clear two-retail-brand strategy. The two retail brands,
Media Markt and
Saturn, operate in the market as separate entities. This “homemade” competition motivates employees to do their very best, and it is ultimately the customer who benefits. Thanks to the low price guarantee, customers can be sure of always obtaining the best product at the lowest price in the region.
Independent success
The stores in the group are set up as independent companies in which the manager of the respective store holds a share of up to ten percent. The store managers decide on their local advertising needs, the selection of products they offer, pricing and personnel planning, thus allowing them to respond flexibly to their customers’ needs and desires. The local community also profits from this business model since the stores pay their taxes locally
Motivated expertsThe high level of individual responsibility increases the extent to which employees identify with the company. The Media-Saturn Group recognizes and cultivates the strengths of their employees. Flat hierarchies, committed teams and a working environment that gives employees the freedom to contribute ideas and act on their own initiative provide them with motivation to perform to the best of their abilities. This enthusiasm conveys itself to the customer.
Trendsetter in the marketplace The corporate group is also setting new standards with regard to its capacity for innovation. And this refers not only to the retail brands’ unique advertising strategy and the way in which their stores are designed. Media Markt and Saturn owe their high profile also to their pioneering product ranges. For manufacturers, the stores have long become the first choice for launching innovative products on the market.
Expansion at a steady pace The concept of responding flexibly to the needs of employees, suppliers and consumers and recognizing trends as they emerge proves to be very successful. In 2009, the corporate group opened eight new stores in Germany alone. Media Markt and Saturn are enjoying dynamic growth in Europe and beyond. Currently, there are over 800 Media Markt and Saturn stores in 16 European countries. Be it Italy, Russia or Turkey: the corporate group’s ultimate aim is to be Number One in every country in which it operates.